Drop me an email
or call
802-658-8319
Especially in an industry is rooted in the construction and building industry (where bigger and more imposing have long been "better"), it can be hard to even wrap your mind around how the consumer actually experiences the space. Imposing structures do not inspire a lingering shopper - who knew?
So, … Read on >
For a few days last week I worked with Jim Oswald* (see more on him below) on a graphic illustration project about what vibrant community means. The idea was to gather the words and thoughts of passersby at the Pacific Coast … Read on >
Midst packing for a flight to San Francisco in a few hours, I caught the latest campaign profile from Stuart Elliott of the New York Times in my in-box. Would that I could write a longer post, but these are my bullet pointed thoughts on the new Timex … Read on >
It is now generally acknowledged that women make or influence upwards of 80% of consumer good purchases. Yet, marketers are still in the dark on how to serve them. Should they rush to "pink" or spend a little more time researching what really makes them different as shoppers?
To market any product well, brands must understand the nuances and subtleties of their own unique, dynamic and powerful female audience (which goes much beyond understanding "all women everywhere"). If you are ready to invest in and commit to the women's market - never fear - you don't have to alienate men to do it. I'd love to help.
Take a look around this site, drop me a note or call me at 802-658-8319.
Named one of the best marketing books of all time by Soundview Executive summaries, Don't Think Pink lays the foundation for reaching women without alienating your male customers. Download a free chapter now or buy a copy.