Latest Blog Posts

  • Social Media IS Professional Development

    Communications has a bad rap. Long (and wrongly) suffering a “soft skill” or lower priority taint, it – at the same time – is considered a key leadership strength. What? The disconnect has harmed the practice, and even seeing it as a “practice” or separate role has harmed the integration of communication into EVERYONE’s job.  [...]

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  • Forces Collide In Business and Sustainability

    Who would have thought: that marijuana would one day be a legitimate business with energy efficiency issues that demanded resolving;* that a study would show how biking and urban transportation issues connect with societal good; or, that company culture and employee engagement around sustainability could really matter in home building.** In just the first hours [...]

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  • You May Lead, But Do You Influence?

    Who are the leaders in corporate sustainability? When you hear that question, do you think of an individual or a brand name? The average business-aware person would likely spout brand names like Unilever or Coca Cola, given the coverage they get for various sustainability related practices. But, does knowing that these corporations “lead” mean they [...]

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My writing and consulting focus areas

GENDER & MARKETING

My path to sustainability and social media was through marketing to women, so that is the “lens” through which I write about sustainability and leadership, and through which I approach social engagement (relationship building, communications, investment). It all started with the work and research I did as a co-author of Don’t Think Pink I then realized I wanted to leverage that knowledge for a broad sustainability impact. And, that’s where Gender and the Sustainable Brain comes in. I wrote that piece, which outlines my perspective on the marketing to women and sustainability connection (and why it matters) for The Solutions Journal.

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SUSTAINABILITY & CSR

Having chosen to live in places like Portland, OR; Bellingham, WA; Burlington, VT; and now, lovely Seattle, WA, it became clear that I was driven by the desire to be in and around people thinking about sustainable business and corporate social responsibility. As the tech entrepreneurs say, I “pivoted” from marketing to women into this specialty in 2008, leveraging my writing and social networks to dig in. Whether writing or doing communications consulting, I look for counterintuitive angles, big picture trends to connect with and interesting voices, as yet unheard – for the purposes of corporate brand and thought leadership development.

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SOCIAL ENGAGEMENT

Building social capital is how you create change and amplify impact. I have been blown away by how I’ve seen this to be true through networks like Twitter, LinkedIn and Google+ (for now) and absolutely love to help clients gain from real engagement and investment in the relationship building process. Whether with a sustainability/CSR focus or not, there is incredible power in building community, sharing appreciation of the great wisdom, research and innovation already out there… and connecting with an audience around your own thought leadership along the way. None of what I advise is a hard sell – as that is not an authentic way to make human connection. Instead, social engagement prepares the ground or fortifies the foundation from which leaders can contribute and interact with broader ideas and new audiences. But, you have to dive into the practice of being “social” in a way that works for you. Helping you or your small team figure that out is my goal.

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